A new activewear option is headed to Wrentham.
Fabletics, the California-based athletic apparel brand known for its stylish, performance-driven activewear, is opening a new store at 1 Outlet Blvd, Suite 710 in the Wrentham Village Premium Outlets. The retailer will celebrate its grand opening on the weekend of July 10-12 with special promotions, giveaways, and other festivities.
“Fabletics is excited to bring its signature approach to activewear—fit innovation, high-quality fabrics, all-day comfort, and flattering, fashion-forward design—to Wrentham Village Premium Outlets!” a company spokesperson told What Now Boston in an email.
Launched in 2013 as an online retailer in partnership with actress Kate Hudson, Fabletics built its following by combining trend-conscious designs with performance-focused apparel at accessible price points. The brand is best known for its VIP membership program, a flexible subscription model that offers exclusive discounts and perks to members.
“We strive to make the very best in activewear affordable for all with our innovative VIP membership program, a community-powered program that today counts over 2 million loyal members across the globe,” reads the Fabletics page on the Wrentham Village website.
When the new location opens, shoppers can browse Fabletics’ full lineup of women’s and men’s activewear, along with lifestyle apparel and the brand’s Scrubs line, a collection of “performance-grade workwear that’s durable, comfortable, and fashion forward.”
Since opening its first brick-and-mortar store in 2015, Fabletics has expanded to more than 120 locations across North America and Europe. In Massachusetts, the brand currently operates stores at the Natick and Burlington malls.
Fabletics joins a growing roster of upcoming tenants at the Wrentham Village Premium Outlets, including HARIBO, Joseph Ribkoff, Gymboree, and bubble tea brand Gong Cha. Once open, the store will operate Monday through Thursday from 10 a.m. to 8 p.m., Friday and Saturday from 10 a.m. to 9 p.m., and Sunday from 10 a.m. to 6 p.m.
