IHOP is gearing up to launch its Dubai Chocolate Pancakes at participating locations across the U.S. This product lineup expansion comes after its test run from last year. The item sold out within three days following strong social media buzz and customer demand.
IHOP Rolls Out Dubai Chocolate Pancakes Today
According to an official news release, the restaurant chain is introducing the Dubai Chocolate Pancakes nationwide on June 29, 2026. It is bringing an additional product to the lineup called the Dubai Chocolate Milkshake, which also has a similar flavor profile.
The pancake debuted in August 2025 at an IHOP location in Totowa, New Jersey. Inspired by the Dubai Chocolate bar, the menu item quickly gained traction on social media. Following a positive response, IHOP expanded the offering to three additional locations.
Samantha Strong, IHOP’s Executive Director of Brand Calendar Strategy, said that these actions enable the company to be culturally relevant and fulfill the demands of online customers.
Inside IHOP’s Dubai Chocolate Lineup
The press release states that the pancake has a chocolate base with a layer of hazelnut cocoa, crispy kataifi pastry, and pistachio-flavored cream. They are topped with whipped cream and crushed pistachios.
A combo offering features eggs and hash browns. Customers can choose either sausage or bacon.
The Dubai Chocolate Milkshake includes vanilla ice cream that is mixed with pistachio and chocolate syrups. It is topped with whipped cream and crushed pistachios.
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IHOP has offered a range of breakfast, lunch, and dinner offerings through more than 65 years. Its menu offerings include burgers, platters, and sandwiches along with 65 breakfast options. It operated around 1,814 global restaurants by March 29, 2026. The affiliated entities of Pasadena, California-based Dine Brands Global, Inc. are the franchise operators of these outposts.
The latest menu addition outlines the chain’s push to turn online trends into regular menu offerings.
