Jones Road Beauty is preparing to open a new boutique at Fashion Island in Newport Beach, bringing the makeup brand founded by beauty industry veteran Bobbi Brown to the coastal shopping center. The Fashion Island directory lists the retailer at 401 Newport Center Drive, Suite 1089, Newport Beach, and describes the upcoming location as an experiential beauty boutique. The new store will join Fashion Island’s retail lineup, which includes fashion, beauty, dining and lifestyle businesses. The shopping center’s official directory currently lists Jones Road among its retailers.
Jones Road Beauty was founded by Brown with a focus on simplified makeup and high-grade formulations designed to work across skin types and tones. The company describes its approach as creating products that are easy to use and versatile enough to serve multiple purposes. The brand’s current product assortment includes complexion products such as What The Foundation and Just Enough Tinted Moisturizer, as well as Miracle Balm, Lip Recharge and eye makeup.
Its website also features kits and collections organized around face, eyes and lips. Beyond product sales, the Fashion Island location will offer services that customers can book in advance, according to the shopping center’s directory. The Jones Road store locator lists the Newport Beach boutique with hours from 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.
The company currently lists stores in Palo Alto, Santa Monica, Newport Beach and San Diego, alongside its online business. An exact grand opening date for the Fashion Island store has not been publicly announced.
