Rita’s Italian Ice & Frozen Custard is bringing back its Pumpkin and Apple Butter flavors for the fall season. Available for a limited period, the seasonal flavors will appear in four menu items: a Frozen Coffee, two Concretes, and a Milkshake.
Rita’s Brings Back Fall Flavors with Four Seasonal Menu Items
The company is bringing back its Apple Butter and Pumpkin flavors through four offerings. According to PR Newswire, these seasonal creations pair the returning flavors with the chain’s signature frozen desserts and beverages.
Pumpkin Frozen Coffee – This item combines the chain’s Frozen Coffee with pumpkin crème and is finished with whipped cream. The rich and creamy flavor of pumpkin in a frozen coffee format emerges as a cold alternative to traditional pumpkin coffee drinks.
Pumpkin Pie Concrete – This offering is made with the Vanilla Frozen Custard flavor of Rita’s along with pumpkin crème and vanilla wafers. The result presents a recreated flavor profile of pumpkin pie in a concrete-style frozen dessert.
Apple Butter Milkshake – This drink mixes Vanilla Frozen Custard with Apple Butter flavor. The topping includes a cherry and whipped cream.
Apple Butter Concrete – This product presents a blend of Vanilla Frozen Custard with the chai’s Apple Butter flavor. Other ingredients are vanilla wafers and an apple pie topping.
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Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita’s Italian Ice & Frozen Custard, said, “For so many of our guests, the first taste of pumpkin is when fall officially begins.”
“There’s a reason pumpkin season has become a celebration of its own, and at Rita’s, we’re all in. We’re bringing back the Pumpkin and Apple Butter flavors our guests crave with a cool Rita’s twist that makes it easy to savor every last taste of fall,” Hughley added.
Alongside the seasonal menu, the chain is encouraging customers to use its loyalty program through the Rita’s Ice app.
Founded in Bensalem, Pennsylvania, in 1984, the company serves as a frozen dessert chain specializing in Italian Ice and Frozen Custard. Its operations span across more than 600 shops globally. Menu offerings also feature Gelati, Frozen Coffee, Blendinis, Concretes, and Milkshakes. The company prepares its Italian Ice fresh daily at its locations, with 80-plus flavors provided through a rotating selection.
