Wayfair Headed to Altamonte Springs for 10th Store

"Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we're seeing as we bring our brand to life."

Neil Cooney
Written By Neil Cooney
News Writer
Rendering of a Wayfair store in Atlanta (Image credit: Wayfair)

This week, Wayfair Inc. announced plans for a milestone 10th store. Described as “the destination for all things home,” Wayfair will open a new store in Altamonte Springs in 2028, joining the Marketplace at Altamonte retail center.

“This new location brings Wayfair’s store portfolio to 10 locations across the U.S., reflecting the company’s continued investment in giving customers more ways to discover, shop and experience Wayfair,” said a press release published this week.

Wayfair’s in-store experience combines the best of in-person and online shopping, with each Wayfair store serving “as an entryway into Wayfair’s expansive online catalog.” Guests browse products organized according to style and room and can collaborate with Wayfair’s design experts on their home projects.

“Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we’re seeing as we bring our brand to life,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair. “With each new store, we’re learning more about how customers want to shop for their homes and how our physical and digital experiences can work together. Orlando is a great market for this next chapter, and we’re excited to introduce the Wayfair store experience to the community.”

In addition to the upcoming Altamonte Springs store, Wayfair has another Florida location in Fort Lauderdale. Other locations can be found in cities like Atlanta, Columbus, Princeton, and Westchester.

You can keep up with all things Wayfair by following @wayfair on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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