A Psychedelic Wild West ‘Watering Hole’ Coming to the Upper West Side

Velvet Cowboy will mark Pickle Hospitality Group’s latest concept.

Courtney McGinley Regional Reporter
Velvet Cowboy opening in the former Jacob's Pickles space. (Image credit: Google Earth Pro)

Out with the old and in with the new! A new “watering hole” is coming to the Upper West Side this fall.

Pickle Hospitality Group will debut its latest concept, Velvet Cowboy, at 509 Amsterdam Ave. The new spot will take over the former Jacob’s Pickles space, which has since relocated to 680 Columbus Ave. Jacob’s Pickles also operates under the group’s umbrella.

“Dust off your boots, grab your favorite partner, and get ready to throw back a few, and ride ‘till the sun comes up!” an Instagram post read.

While details remain limited, the team plans to put its own psychedelic spin on the Wild West.

Plenty of “yee-haws” have flooded the comments on the announcement post, with many hoping the new spot will become a destination for line dancing.

Pickle Hospitality Group was founded by Jacob Hadjigeorgis in 2011 with Jacob’s Pickles, known for its beer, biscuits and pickles, as its first restaurant. The group later expanded with Maison Pickle, a retro-chic eatery, and Tiki Chick, a bar serving tropical cocktails and chicken sandwiches.

An official opening date has not yet been announced for Velvet Cowboy, but its Instagram teases the restaurant is “saddling up later this month,” hinting at a late September debut.

Follow along on Instagram for the latest updates.

Whatnow New York City reached out to the team. This article may be updated.

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Regional Reporter
Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.
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