Joe & The Juice is working on opening its next Houston storefront. According to a recently filed permit with the Texas Department of Licensing and Regulation, the new Joe and The Juice is expected to open in City Center at 920 Town and Country Boulevard #102.
The permit also notes that construction for the new City Center Joe and The Juice is planned to start in late January and wrap up before the end of May 2027. If permitting goes smoothly and the estimated $661,500 construction project stays on track, the new Joe and The Juice should open by next spring.
At the helm of the opening is Emma Scondole, who was listed on the permit. What Now Houston reached out to Scondole to find out more about the upcoming opening. Unfortunately, we did not hear back by the time of this publication.
“Since day one, we’ve focused on providing our guests with healthy products, but never at the expense of taste,” the Joe & The Juice website reads.
“Even today, as we venture further into vegetable juices and vegan shakes, we always strive to make them taste amazing. It’s our core belief that the vast majority of our population will only develop a healthy lifestyle if the food and drinks necessary to support that lifestyle taste as good or better than the alternative.”
The man behind the brand is Kaspar Basse, who founded Joe & The Juice in 2002 in Copenhagen. The concept focuses on fresh, made-to-order juices, coffee, and sandwiches with an “edgy” atmosphere.
Aquired by Valedo Partners in 2013 and later by General Atlantic to fuel international expansion, Joe & The Juice has grown from a single, stylish juice bar inside a clothing store into a global brand. There are now nearly 500 Joe & Juice locations across 20-23 countries. In the US, there are nearly a hundred Joe & The Juice locations, mostly concentrated on the East and West Coasts, Chicago, and Minneapolis.
What Now also reached out to Joe & The Juice US Managing Director, Jorrie Bruffett, to find out more details about the Texas expansion, but did not hear back by the time of this publication.
Joe & The Juice is anticipated to open in City Center at 920 Town and Country Boulevard #102 by next spring.
(This is a developing story. As more information is made available, we will update this article. Stay tuned!)
