Murphy USA listed among incoming businesses at Rockfish Village in Fayetteville

The fuel retailer is among several businesses expected to join the growing commercial development near Rockfish Road and King Road

Charmain Pieterse News Writer
Murphy USA is among the businesses listed for the developing Rockfish Village shopping center in Fayetteville (Image credit: Murphy USA)

Murphy USA is listed among the incoming businesses at Rockfish Village, a developing commercial center near Rockfish Road and King Road in Fayetteville. The listing was shared by FayToday News’s instagram in an update highlighting businesses expected to join the shopping center alongside the new Publix.

The company, which has operated since 1996, is one of the largest independent retailers of gasoline and convenience store merchandise in the United States. Murphy USA’s official website reports that its network includes more than 1,700 locations across 27 states, serving customers throughout the Southwest, Southeast, Midwest and Northeast.

Murphy USA locations focus on fuel sales, with convenience merchandise and promotions designed to make everyday stops more affordable. The retailer offers several fuel options, including regular unleaded gasoline, diesel and, at select locations, E-15, E85 FlexFuel and ethanol-free gasoline. Its FuelAssure program uses fuel monitoring and filtration technology as part of its quality assurance process.

Customers can also access the Murphy Drive Rewards program, which provides savings on fuel, snacks and drinks. Through the company’s app, members earn points on eligible purchases and can redeem rewards for merchandise or fuel discounts.

The Fayetteville listing marks Murphy USA as another prospective addition to the Rockfish Road area. An opening date and further details about the proposed location have not yet been announced.

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I am a South Africa-based reporter for WhatNow Media Group covering restaurant and retail openings in Charlotte and Nashville. I hold a Bachelor’s degree in Languages, specializing in Journalism, from the University of Pretoria, and bring 20 years of industry experience to my work. My reporting focuses on pre-opening developments, new concepts, and the people behind the businesses shaping local communities. I enjoy connecting with hospitality and retail professionals, learning their stories and sharing their insights, passions, and growth with readers. When I’m not reporting, I’m always interested in discovering the next business, concept, or story worth telling.
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