[Renderings] Pershing Point To Undergo $10 Million ‘Repositioning’ Into 1375 Peachtree

ASD | SKY is leading the redesign of the building, acquired by The Dilweg Companies early-2018.

Caleb J. Spivak Editor-in-Chief
Rendering: Official

The Dilweg Companies Friday unveiled renderings for its plan to reposition Pershing Point, a 409,579-square-foot, an 8-story office tower at 1375 Peachtree Street NE in Midtown.

Dilweg acquired the property in early-2018 and will overhaul 1375 Peachtree to the tune of $10 million.

ASD | SKY is leading the redesign of the building.

“1375 Peachtree is a fantastic asset in the heart of Midtown,” Drew Cunningham, COO of The Dilweg Companies, said in a press release.

“We are excited to announce our plans to transform this building into a highly desirable and contemporary office building.”

CBRE’s agency leasing team of Chris Port and Nicole Goldsmith is heading leasing efforts at the property.

“The repositioning of 1375 Peachtree is very exciting as it will include many new amenities to attract tenants in the tech and creative industries,” Port said in the release.

“Some of the new features include a shared rooftop space facing Peachtree Street, additional retail in the lobby, and a new conference facility and tenant lounge. These upgrades combined with the property’s prime location, within walking distance to the Arts Center MARTA Station, will transform this asset from a traditional office tower to a premier creative office hub.”

Other new amenities include indoor bike storage, lockers, and showers for tenants.

Retail offerings include Anytime Fitness, HUGE Coffee Shop, Jimmy Johns, and Trading Post Sundry Shop.

The building is currently anchored by long-term tenants Kaiser Permanente’s Healthcare IT division (156,000 sq. ft.) and global advertising firm HUGE (31,000 sq. ft.) and is balanced by ten others, largely TAMI (Technology, Advertising, Media and Information Systems) tenants.

Built in the 1960s, the property was once the headquarters for MindSpring and Earthlink.

1375 Peachtree 1
Rendering: Official
1375 Peachtree 2
Rendering: Official
1375 Peachtree 3
Rendering: Official
1375 Peachtree 4
Rendering: Official
1375 Peachtree 5
Rendering: Official

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Editor-in-Chief
Caleb J. Spivak is the Founder and CEO of What Now Media Group.
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