Boll & Branch Planned for Avenue East Cobb

This would be metro Atlanta's second location of the luxury bedding store.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

A Marietta mall is getting a new luxury bedding store.

Construction documents indicate that Boll & Branch is working on a new location at Avenue East Cobb, an outdoor shopping destination at 4475 Roswell Road. It appears that the bedding store is going into a space next to Barnes & Noble.

Scott and Missy Tannen founded Boll & Branch in 2014, with the first brick-and-mortar store opening in New Jersey a few years later. The brand specializes in bedding made with 100 percent organic materials. Product offerings include duvets, pillows, sheets, towels, furniture and home decor.

The company currently has six retail stores in New Jersey, Florida, Texas and Connecticut. Forbes reported last year that the company was eyeing expansion into several other states, including Georgia.

What Now Atlanta reported in May that the city’s first Boll & Branch store is in the works at Westside Provisions, expected to open this month.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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