JLL announces new openings and tenants at The Collection at Forsyth

Build-A-Bear Workshop is now open, with Rocket Fizz, Giggle Town and The Picklr opening in the coming days at the open-air mixed-use destination

Lisa Hay
Written By Lisa Hay
News Writer
Photo: Official

LL today announced new retail leases and openings at The Collection at Forsyth, a premier mixed-use lifestyle center in Cumming, Georgia. Build-A-Bear Workshop is now open, with the Rocket Fizz Soda Pop and Candy Shop set to open in time for Halloween. The Picklr, a pickleball membership club, opens in November. The latest lease signing at the center is with Giggle Town, an interactive play concept for children, in a 7,118-square-foot space. JLL Senior Vice President Sherri Wilson leads retail leasing on behalf of the property owner, CTO Realty Growth Inc. (CTO).

Other notable activity at the center includes Dermani Medspa’s recent relocation to a larger, 3,142-square-foot space to accommodate the growing demand of its esthetic and wellness services. Dental Town, a pediatric dentist, is also expanding its footprint to enhance its services, reinforcing the center’s family-focused retail strategy. These new additions and expansions complement the center’s existing retailers and lifestyle offerings.

“These openings represent more than just new leases; they add experiences that encourage families to spend more time together,” said JLL’s Wilson in a statement. “From playful concepts to practical services, The Collection at Forsyth continues to evolve as a true community gathering place for shopping, dining and connection.”

Located at the intersection of Georgia 400 and Peachtree Parkway, The Collection at Forsyth spans 565,000 square feet and serves one of Georgia’s fastest-growing counties. Since JLL began repositioning and leasing efforts for the open-air center in 2023, the team has focused on diversifying the tenant mix and creating a dynamic, family-forward atmosphere, which includes hosting free events for the community. Key tenants at the center include Academy Sports, Barnes & Noble, Victoria’s Secret, AMC, J. Crew Factory, Pandora and Sephora.

“The Collection at Forsyth has become a destination where everyday moments turn into shared experiences,” said John Albright, President and CEO of CTO Realty Growth Inc. “Each new tenant adds to that sense of momentum, strengthening the mix of retail, dining and entertainment that makes this center a cornerstone of the community.”

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Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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