Luxury Bedding Store Proposed for Westside Provisions

Boll and Branch sells sheets, pillows, towels, furniture and more.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

A luxury bedding company appears to be working on a new Atlanta location.

Boll & Branch is planned for 1100 Howell Mill Road NW, according to a building permit application with the City of Atlanta. The store would be located at the Westside Provisions District.

According to the application, the store would be 2,581 square feet. The space, suite A04, is located next to the floral shop Le Jardin Français Boutique. It’s also a few doors down from Atlanta’s first PVOLVE fitness studio, which is set to open at the end of May.

Founded in 2014, Boll & Branch is a luxury bedding company that uses 100 percent organic materials. Product offerings include sheets, pillows, towels, furniture and more. They currently have stores in New Jersey, Florida, Texas and Connecticut.

This would be the company’s first brick-and-mortar location in Atlanta. Retail Dive reported last October that the company was eyeing expansion in Georgia, Florida, Tennessee, New England, Illinois, California and the Mid-Atlantic.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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