According to a Block Club Chicago article, Pilot Project Brewing will soon open a new Wrigleyville location at 3473 N Clark Street.
“An April timeframe would be ideal for opening, but it will depend on licensing. Wrigleyville’s location will have a completely different approach than what we have done before, as we’re transitioning our license to a brewpub license, which will allow us to share all the beverages we make,” Dan Abel, co-founder of Pilot Project Brewing, told What Now Chicago.
“Our Logan Square location can only provide fermented malt beverages, while this location will be a brewpub location, so we will be able to incubate cocktail brands and everything that’s considered an adult beverage. This will be the first notable difference with the new location.”
“The space will have a relatively small interior tasting room, a large expansive patio, and will have a rooftop area that will be up and running, hopefully, by the summer. One thing I’m particularly excited about is the bottom floor of the facility, which is essentially a basement, being turned into a cocktail lounge.”
“This is a unique concept for Pilot Project Brewing. Everything else will be branded under Pilot Project Brewing, but this space being so distinct will be called Devious Lounge. The name is a reference to the first cocktail brand that we launched.”
“We will have a full kitchen, and the style of food will be New American street food. It will be a fusion of a lot of different things. We envision being able to have a lot of private and corporate events, especially on non-game days.”
“The back story of opening the Wrigleyville location is twofold; One, Chicago is a huge city. Pilot Project Brewing was received with open arms when we launched in 2019, and we have maintained a really good business.”
“So, being able to launch a space within a different micro-climate in Chicago is really meaningful. We liked Wrigleyville for that reason; We will be able to speak to a new audience with Wrigleyville being around 30 minutes away.”
“We have 20 brands that we have launched, and we will add 3-4 brands this year. When customers come in, especially more than once, they are giving us the data to support these baby brands and understand how the product resonates with the city.”
“Anybody who comes in is helping create a path for these brands to hopefully thrive, and that’s a big deal! You, as a customer, are a part of the launch since you would be experiencing it there for the first time.”
