There has never been a more exciting (or delicious) time to be a chicken fan; fast-casual poultry is the moment. While the incredible variety of fingers, sandwiches, and tenders is a boon to customers, it does pose a challenge to proprietors-how does one differentiate their cuisine in such a crowded market? Sal Afridi, a DFW entrepreneur, is tackling that question head-on with his next great endeavor by investing and opening a chain with a distinctive and unique perspective on its approach to chicken. The franchisee has signed on to bring Layne’s Chicken Fingers to the region, a prospect he is confident will reignite a passion for chicken in local enthusiasts.
Afridi tells What Now Dallas that while he has not yet signed any leases, he is zeroing in on locations, saying he is “very close” on closing on a couple of properties. He explains that he intends to have his first Layne’s open by the end of 2025, and-depending on various factors-the second in late 2025 or 2026.
Afridi is signed on to open four initial locations (with the possibility of more on the horizon). His territory covers West Fort Worth and stretches from Weatherford to Alliance.
Afridi saw a friend achieve success with their own Layne’s locations and was drawn to the brand. Once he became more familiar with the company’s model, he was sold. He explains: “Layne’s is local to Dallas and I live in Dallas as well which made it easier for me to meet with corporate, get comfortable with them…I felt like the brand itself is very well rounded.”
However, it is Layne’s unique approach to its titular dish that Afridi is most excited to share with his neighbors and future customers. “The first thing about any restaurant is that every restaurant should do something to provide back to the community.” he explains. “If there is a community that is underserved, we want to be able to go into the community and provide a product that isn’t already available. Layne’s has a product that differentiates itself. I’m always about providing something that is a little bit different than what’s already on the market.”
Afridi recognizes that in a flooded market, a chicken concept needs to offer something a little unique. He states: “There’s already chicken fingers nationwide; Layne’s does things a little differently, which is what gets me excited. They’re doing things differently with a different menu-bringing something that is established but with a twist.”
Layne’s Chicken Fingers’ menu features hand-breaded chicken tenders in original or spicy varieties. Guests can enjoy the protein as a finger, sandwich, or wrap.
