American Lore by Parker Thomas, a unique new addition to town, is set to open in the fall. According to The Denver Post, the venue will merge two iconic elements of American culture — a custom hat outfitting business and a Western-inspired whiskey bar — at 3965 North Tennyson St.
This venture is a collaboration between Parker Orms, the founder of Hats by Parker Thomas, and Spencer Fronk and Andrew Palmquist, co-founders of Number Thirty Eight, a RiNo-based bar and restaurant. Each will bring their experience to the table to bring the concept to life.
Opening sometime this fall, the business will shack up in a 1,200-square-foot space. Orms told What Now Denver the lease was signed a few months ago and construction is about to begin. They will be adding TVs and a bar with whiskeys, cocktails, and affordable beers.
As for the hattery portion of the enterprise, guests can book 30-minute sessions to select from a variety of hat styles and have one custom-fit to their liking. Orms, who was a CU Boulder football player, hails from a family with roots three generations deep in the hat-making business, according to Voyage Denver.
He’s excited to blend the two ideas in one building, sharing that he doesn’t have any experience in the spirit or hospitality industry, but that they provide or allow patrons at his other hat shop to have alcohol and “it adds a layer of fun”.
