Helly Hansen opened its first store in downtown Denver. Situated in the Basecamp at Market Station development, the 3,000-square-foot retail space provides technical ski clothing and active gear designed for performance.
Highlights
- 3,000-square-foot retail store to come up at Basecamp at Market Station in downtown Denver.
- Helly Hansen will be selling a range of technical ski clothing and active outdoor equipment.
- Store promotions include up to 30% discount and a gift with purchase.
Helly Hansen Store Launch and Location Details
Helly Hansen’s first Denver store marks a milestone for the brand. The store is located at 16th and Market Street in the Basecamp at Market Station development. Covering 3000 square feet, the new location features a modern design with a functional layout. The venue reflects the brand’s long history of performance-oriented innovation.
Located in an exciting urban hub at 16th and Market Street, the address further enforces Denver’s position as a capital of retail innovation. Easy to navigate, the huge store is segmented into sections for ski, outdoor, and lifestyle gear with very knowledgeable staff who are ready to assist with advice and detailed product information. This vibrant presentation of performance-based design is a nod to Helly Hansen’s legacy and positioning the store as a destination for outdoor enthusiasts.
Store Experience with Interactive Features
The opening press release highlights the welcoming store design. Shoppers can browse product display sections that demonstrate Helly Hansen’s technical prowess. The store layout is designed to engage shoppers via open and uncluttered layouts. The contemporary approach helps make shopping easier and encourage visitors to discover features at their own pace.
Helly Hansen Experience in Downtown Denver
Downtown Denver is celebrated for its active outdoor culture. Helly Hansen’s new flagship location perfectly blends into the dynamic lifestyle of the city. The address provides a convenient hub for professionals and explorers alike. This expansion fits into the brand tradition of quality, performance, and innovation in adversity.
Helly Hansen is committed to building strong relationships with locals and gaining recognition for quality products backed by decades of expertise. This forms a part of the overall expansion into a handful of key markets around North America. There are presently 13 brand stores in the US and Canada including locations in Boulder and Breckenridge operated by Helly Hansen.
In-Store Promotions and Product Showcase
To mark the grand opening, Helly Hansen offers unique in-store promotions. Consumers can expect up to 30% off on selected items through May 26. Furthermore, a gift comes with purchases over $100 on May 24 and May 31. The store also displays their Spring/Summer 2025 collection featuring updated bestsellers that .appeal to outdoor and ski enthusiasts.
Helly Hansen has formulated these promotions to provide value and satisfaction to its consumers. The reward schemes, such as time-limited discounts and bonus gift deals with purchases, stimulate consumers to shop at the store.
The product showcase places emphasis on innovative and quality positioning, in relation to style and performance. Attentive customer care works to generate a memorable shopping experience for every patron.
The new Helly Hansen store brings a fresh, performance-oriented shopping experience to downtown Denver, fostering the company’s growing presence in the city’s thriving outdoor landscape.
