HOTWORX is growing its presence across the U.S. with a new franchise location set to open in Boulder.
CEO Stephen Smith first launched the HOTWORX concept back in 2017, and dozens of franchise locations have since opened across the U.S. and internationally. Bobby Petrino, Jr., owns the franchise location in Boulder, which will be located at 3000 Pearl St., Suite 1600.
Certified virtual instructors lead the sessions that offer benefits such as weight loss, muscle recovery, pain relief, and more. According to the HOTWORX website, the 24-hour infrared fitness studio also provides accelerated detoxification because the heat and isometric postures lead to the removal of toxins.
Two types of infrared sauna workouts are available at HOTWORX. A variety of 30-minute isometric sessions include hot yoga and hot Pilates. Members can also choose from several 15-minute High Intensity Interval Training (HIIT) sessions such as hot row and hot cycle.
There is no word yet on when the HOTWORX Boulder studio will officially open, but the founding membership presale starts this Friday.
