Sports fans, beer lovers, and foodies rejoice! Las Vegas welcomes its newest game-day destination with the opening of UnderDog Beer Hall on June 12, an all-new, high-energy sports bar that combines the electric atmosphere of the Las Vegas Strip with craft beer, pizza slices, and non-stop sports action.
UnderDog is located beneath BrewDog Las Vegas’ rooftop bar (within the Showcase Mall). Guests can expect massive screens playing every major match, BrewDog beers like Elvis Juice and Cold Beer on tap, brews from local Nevada breweries, and an all-new pizza menu.
Locals and visitors alike are invited to attend UnderDog’s grand opening celebration on Thursday, June 12. An official ribbon cutting will kick things off starting at 7 p.m. and feature a special appearance by the Raiderettes. The first 25 guests through the door will receive a special token to have the chance to win prizes throughout the night, including exclusive merch and surprise giveaways. Guests can enter on-site for a chance to win a $1,000 Ticketmaster gift card for their next sports occasion, with one lucky winner crowned the “UnderDog of the Year.”
The launch of UnderDog also kicks off BrewDog’s newest brand platform, celebrating the underdogs of the world. Fans are invited to share their own stories of grit, comeback, and hustle both in-person and online using #IAmAnUnderDog.
“UnderDog isn’t just a sports bar—it’s our home turf for comeback stories, big game energy, and extra slices,” said Brittany Foster, Head of Brand & Marketing at BrewDog USA in a statement. “This is where underdogs win, legends are made, and every round feels like a victory—paired with the perfect pint and a seriously good pizza.”
Key features of UnderDog include:
- $7 beers & $10 pizzas – Available all day, every day
- 15+ TVs – Featuring live sports, replays, and major tournaments
- Fan-Favorite Pints – From Elvis Juice to Cold Beer, and specialty releases
- Game-Day Activations – Exclusive matchday promos and pop-ups happening all summer long
UnderDog is located at 3767 S Las Vegas Blvd, Las Vegas, NV 89109.
