Edikted, a Gen-Z-focused fast-fashion retail brand, is slated to make its Sin City debut this year. The brand already has signs up at its new location in the Fashion Show Mall on the Las Vegas Strip. Edikted is expected to open at 3200 Las Vegas Blvd S, Suite #1040 this fall.
What Now Las Vegas briefly chatted with Tyler MacDonald, the company’s Brand Director, about the exciting expansion. Unfortunately, MacDonald was unable to share further details by the time of this publication.
“Edikted, created by the founding members of a previous successful clothing brand, is a Gen-Z-orientated online fashion brand, heavily influenced by pop culture, technology, and style,” the Edikted website reads.
“Headquartered in Los Angeles, California, our team brings a West Coast edge to everything we create. We are focused on delivering the most coveted styles, from clothing to accessories, inspired by top streetwear looks, modern-day muses, and runway trends. We believe everyone deserves access to affordable trend-led fashion at their fingertips, regardless of shape or size.”
Edikted launched digitally out of Tel Aviv, Israel, before relocating its headquarters to Los Angeles, California. The brand grew rapidly by leveraging TikTok trends, using an aggressive social media and gifting strategy, and operating as a data-driven label that tracks real-time consumer searches and celebrity style.
Edikted transitioned into physical retail, opening its first-ever permanent store in New York City’s SoHo neighborhood. The brand aggressively expanded its physical footprint, opening stores in locations like The Grove in Los Angeles, Minnesota’s Mall of America, and rolling out mall partnerships, including Simon Property Group locations such as Houston’s The Galleria and Boca Raton’s Town Center. The brand is now also in Europe, opening its first international storefront in London. There are now approximately 11 to 15 standalone brick-and-mortar Edikted stores in the United States.
“We strive to inspire uniqueness and diversity for all trend-obsessed individuals,” the brand’s website reads.
“We believe all women should feel fierce, confident, and powerful no matter the occasion, and we push to reflect that in the way we design and produce our fashion pieces.”
What Now also reached out to Retail Operations Manager, Hatem Moustafa, and Global Head of Retail, Mina Farm, to find out more about the inspiration behind the brand. But we did not hear back by the time of this publication.
Edikted is set to debut in Nevada near the Las Vegas Strip within the Fashion Show Mall at 3200 Las Vegas Blvd S, Suite #1040 this fall.
(This is a developing story. As more information is made available, we will update this article. Stay tuned!)
