Shapewear continues to gain popularity in the fashion industry, with several brands making waves both online and in stores. Among them, Popilush has reached a major milestone with the launch of its first brick-and-mortar store. Fueled by steady growth and a strong online following, the brand is now expanding into physical retail.
Highlights
- The first Popilush store opened in Las Vegas on August 2.
- The grand opening brought a week-long discount for customers.
- The new store covers a 3,000-square-foot area, displaying the whole collection.
Popilush’s First Physical Retail Store is Now Open in Las Vegas
The fashion industry remains ever-evolving, with new concepts regularly hitting the market. Leading the charge is Eve DeMartine, CEO and founder of Popilush, who has reimagined the shapewear category with a fashion-forward twist.
Blending fashion and functionality, DeMartine launched Popilush in 2022 with creativity in mind. Now, she has achieved a new milestone with the opening of the first physical store. She helped reshape public perception of shapewear, positioning it as a statement piece rather than a hidden layer.
The new store is located at 875 S. Grand Central Parkway, Las Vegas, and opened on August 2, 2025. The entire Popilush collection is on display across the 3,000-square-foot showroom. Customers can explore the brand while looking through the beautiful shapewear and viral dresses.
The store marks the beginning of a new adventure for DeMartine and Popilush. With the rising popularity of the brand, fans can soon gain the offline Popilush experience near them in the future.
Grand Opening Offers
On August 2, Popilush opened with special discounts and giveaways for the brand’s customers. From August 2 to August 11, the store is offering up to 50% discounts on select items and exclusive in-store activities.
Shoppers can enjoy tiered discounts, starting at 10% off a single item and going up to 25% off four or more. Customers can also receive a special gift with a purchase of over $300.
For fans far from Vegas, Popilush has brought in a special giveaway. Via social media, the brand announced that 10 lucky winners will be receiving a $20 Popilush coupon. The giveaway is open to U.S. residents only and requires a $100 minimum purchase.
The Brand’s Three-Year Journey
CEO Eve DeMartine started Popilush in 2022, and the brand soon gained attention with its creativity. Its blend of style and practicality quickly resonated with customers and fueled the brand’s early momentum. DeMartine not only paved the way for her vision to come true but also changed how people view shapewear.
Now, just three years after launching, Popilush has entered a new phase with its first physical location. The store reflects its steady growth and the vision it brings to many.
