Gold’s Gym SoCal – the original home of serious training – has unveiled the completion of a $1 million renovation at its Hollywood club located at 1016 Cole Ave, Hollywood, CA 90038, bringing state-of-the-art equipment and reimagined workout spaces to its members. Central to the renovation is the all-new signature Playground Turf Area, designed for functional training, agility drills, stretching, and more.
As part of the enhancements, the gym now features Olympic lifting racks and six new squat racks, allowing members to engage in advanced weightlifting techniques in a dedicated area. A double row of benches, including adjustable bench presses and expanded free-weight options, has also been added to cater to diverse strength-training routines.
“We’re excited to bring our members these elevated, Hollywood-worthy features as part of our commitment to delivering iconic, world-class fitness experiences,” said Brian Morris, Executive Vice President of Gold’s Gym SoCal in a statement. “We are staying ahead in the heart of the entertainment capital, evolving with the needs of our members while keeping Gold’s Gym SoCal at the forefront of fitness culture.”
These improvements are designed to meet the growing demand for specialized equipment and provide a comprehensive workout experience for fitness enthusiasts of all levels.
Gold’s Gym SoCal has played a significant role in shaping Southern California’s fitness industry, with 23 locations across the region today and for more than 35 years. The group continues to reinvest in its clubs to ensure members have an elite space to train, no matter where they are on their fitness journey.
