St-Hubert Group has announced a strategic investment of close to $50 million to be implemented by 2026, including the addition of two new flagship rotisserie locations in the greater Montreal area.
St-Hubert Group is planning to spend nearly $40 million to upgrade and expand its restaurant network, according to Canadian Manufacturing. The plan includes renovating more than 20 restaurants in Quebec and opening nine new ones by 2026. Once that’s done, about 70% of the rotisseries in the St-Hubert network will be fully modernized. As part of this expansion, St-Hubert is putting nearly $3 million into a new location at Carrefour Laval. The new site will be in the Carrefour Laval shopping center at 3033 Boulevard le Carrefour, where an SAQ store used to be before it closed in June 2024, according to Courrier Laval. Another new restaurant is set to open at Place Bonaventure in Montreal in 2025.
The company has also invested more than $11 million into its Boisbriand and Blainville plants to upgrade equipment, add new production lines, and boost productivity. On top of that, St-Hubert plans to roll out 27 new products under its brand, plus 63 more under other brands. They’re also putting $650,000 into building a brand-new Research and Development Centre in Boisbriand, which should be ready by 2025. To celebrate the upcoming openings, St-Hubert is planning a special menu based on its current promotion, with the first of the new locations opening by the end of 2025.
“As St-Hubert Group gets ready to celebrate 75 years in operation, we are reaffirming our commitment to invest in our restauranttoto offer our customers a distinctive experience that lives up to the reputation that has been the pride of our rotisseries for so many years,” Richard Scofield, president, St-Hubert Group, said in a news release. “We will soon unveil new establishments that are designed to showcase St-Hubert’s expertise. We are driven by our passion for innovation and excellence, and are committed to investing tirelessly in the modernization of our food production. We look forward to sharing the fruits of this labour with all our teams, the local entrepreneurs we are partnering with, our dedicated franchisees, and, above all, our loyal customers.”
