The new location aims to make eyewear more accessible for local shoppers. The new location aims to make eyewear needs easily accessible for the neighborhood. The opening will also include special giveaways for early customers.
Warby Parker to Open Its Newest Store at City Point
Warby Parker continues to expand retail footprint, bringing its eyewear offerings to new neighborhoods. As part of its growth strategy, it is now opening a new store at City Point in Downtown Brooklyn on January 31.
The expansion further supports the brand’s mission of offering affordable eyewear to a wider audience. The store is stocked with an assortment of stylish, high-quality eyewear and sunglasses at a fraction of traditional prices.
The brand’s ‘Buy a Pair, Give a Pair’ program, which contributes a pair of glasses to someone in need, has become a defining part of the brand.
Store and Promotional Offerings
The City Point store will provide Downtown Brooklyn residents with convenient access to eyewear. It will be equipped with Warby Parker’s full assortment of eyeglasses and sunglasses. The assortment includes the brand’s Spring 2026 collection, Kids’ collection (designed for ages 4-8), and accessories.
The new store also offers third-party contact lenses and in-store eye examinations. Artwork by renowned local cartoonist Roz Chast adds a distinctive, neighborhood-specific touch to the space.
Opening Weekend Giveaways
To celebrate the event, the store will offer complimentary cookies to customers while they shop. Additionally, the first 50 customers will receive a custom lens cloth. All Add a Pair and Save purchases will come with a free tote bag featuring the artwork of Roz Chast.
The opening follows another new Warby Parker location debuting this week at Aliso Village in Southern California. The City Point location further strengthens Warby Parker’s presence in the New York City retail market.
