A Papa John’s Rival Just Launched a Fiery “Treat Yo Self” Pizza for $9.99

Domino’s teams up with superstar Retta for its bold new Spicy Chicken Bacon Ranch Pizza, inspired by Parks and Recreation nostalgia.

Saheba Khatun
Written By Saheba Khatun
News Writer
Annesha
Edited By Annesha
Managing Editor
Pizza image from Domino’s (Source: ir.dominos.com)

Domino’s recently unveiled a fiery new flavor for a special edition in collaboration with Retta, known for her role as Donna Meagle on NBC’s Parks and Recreation. The new lineup is named after Retta’s iconic “Treat Yo Self” catchphrase and features Spicy Chicken Bacon Ranch Pizza at an affordable price.

Domino’s Brings “Treat Yo Self” Deal In Collaboration With Retta

Retta with Domino's pizza image
Retta and Pizza image from Domino’s (Source: ir.dominos.com)

The popular American pizza chain launched a fiery new flavor to its specialty pizza lineup. Domino’s announced a new addition called Spicy Chicken Bacon Ranch Pizza, which is now available across the nation at $9.99 as part of Domino’s Mix and Match deal.

According to the official report, Domino’s has teamed up with Retta, known for her role as Donna Meagle on NBC’s Parks and Recreation. Retta’s iconic “Treat Yo Self” catchphrase serves as the inspiration behind the campaign, encouraging customers to indulge in Domino’s Specialty Pizzas any day of the year.

“Domino’s Specialty Pizzas help put the ‘mmm’ in ‘Dommmino’s,’ and our Spicy Chicken Bacon Ranch Pizza is no exception,” said Kate Trumbull, Domino’s executive vice president – chief marketing officer.

Trumbull further adds, “Typically, specialty pizzas come with premium prices, but at Domino’s, we’ve proudly partnered with the ‘Treat Yo Self’ queen, Retta, to tell customers they don’t have to wait for a great deal to treat themselves to our most delicious, craveable pizzas—they’re $9.99 every day of the year!”

The new campaign, featuring popular Retta, will roll out across national television in the coming weeks.

New Flavor Combines Spicy Taste and Pop Culture Flair

The new and fresh pizza features grilled chicken breast, creamy ranch sauce, smoked bacon, jalapeños, provolone, and mozzarella made with 100% real cheese, along with a drizzle of buffalo sauce. This new flavor will offer a bold combination, which is designed to delight spice lovers.

Customers can order the Spicy Chicken Bacon Ranch Pizza or any other medium specialty pizza from the brand, including favorites like Philly Cheese Steak, Pacific Veggie, and The People’s Deluxe, through Domino’s Mix and Match deal for $9.99.

Domino’s introduces a unique deal to celebrate Retta, known as Donna Meagle of NBC’s Parks and Recreation. The offer is available across the nation at a reasonable price with Retta’s catchphrase, “Treat Yo Self.”

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Saheba Khatun is a journalist and content writer with a strong academic background in English literature and a deep passion for storytelling. She has produced a wide range of work spanning news, features, and human-interest stories, often highlighting the voices and experiences of everyday people. Known for her people-focused, thoughtful, and relatable approach, Saheba aims to inform, inspire, and foster meaningful connections through her writing. With an eye for detail and a commitment to integrity, she believes in the power of words to spark dialogue, shift perspectives, and create lasting impact. Outside of her professional work, she enjoys exploring literature, culture, and community narratives, which continue to fuel her creative process and broaden her worldview.
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