Chipotle Just Launched Something Brand-New for Groups

Chipotle’s Build-Your-Own meal makes small group dinners easy, customizable, and delicious, digital-exclusive with a $10 discount.

Riya Singh
Written By Riya Singh
News Writer
Annesha
Edited By Annesha
Managing Editor
Build-Your-Own Chipotle to change the game for small group orders (Source: Facebook @Chipotle Mexican Grill)

Chipotle is introducing a new meal option designed to transform dinner for small groups. This new digital-exclusive meal gives small groups all their Chipotle favorites in one convenient package.

Highlights

  • Build-Your-Own Chipotle brings the perfect family-sized meal for small groups.
  • It is shareable, customizable, and chosen by guests themselves.
  • Chipotle is offering a special discount on every order of the new meal on its app and website.

Chipotle Brings the Perfect Choice for Small Group Gatherings

Chipotle brings a new Build-Your-Own meal for small gatherings
Pick the perfect ingredients while in a group (Source: Facebook @Chipotle Mexican Grill)

The fast-food industry constantly evolves, and Chipotle’s latest offering is designed to stand out. According to a recent announcement, their Build-Your-Own meal option is just what fans have been looking forward to. Chipotle makes small gatherings easier and more enjoyable with all their favorite ingredients available to customize.

The new meal is perfect for four to six people and will be available from August 26, 2025. Available for pickup in as little as 15 minutes, this customizable meal is designed for quick, hassle-free gatherings. No more debating what to order, this meal lets everyone easily customize their favorites at home.

A Digital Exclusive Menu

Chipotle’s new meal is a digital exclusive menu, bringing the beloved experience home. It is perfect for a gathering of four to six people and is available for pickup in the shortest time possible. Guests can choose to create their perfect bowl, salad, or taco without much effort.

“For the first time ever, guests can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps,” said Curt Garner, President, Chief Strategy and Technology Officer, Chipotle. “This is an innovation that brings people together around the food they love.”

Build-Your-Own Chipotle

Chipotle brings a new Build-Your-Own meal for small gatherings
Experiment with new additions and go beyond the usual meal (Source: Facebook @Chipotle Mexican Grill)

Aiming to bring the Chipotle experience home, each order of the Build-Your-Own Chipotle is unique according to one’s choices. Guests are also encouraged to use this as an opportunity to create new items, such as nachos. Each meal consists of:

  • One Protein: a choice of chicken, steak, braised beef barbacoa, carnitas, or Sofritas.
  • One Rice: a choice of white rice or brown rice.
  • One Bean: a choice of the black beans or the pinto beans.
  • One Premium Side: a choice of guac or Queso Blanco
  • Choice of three Salsas/Toppings: choose from the sour cream, tomatillo-red chili salsa, tomatillo-green chili salsa, roasted chili-corn salsa, or fresh tomato salsa.
  • Shredded romaine lettuce and cheese
  • Two large bags of chips
  • Eight soft taco tortillas
  • Forks, napkins, and bowls for six people

Two large bags of chips and three large sides can also be ordered as separate menu items.

“As students and families settle into the back-to-school routine, ‘Build-Your-Own Chipotle’ makes it easier than ever for parents, coaches, and hosts to serve food they can feel good about at a great value,” said Chris Brandt, President, Chief Brand Officer, Chipotle.

Limited Time Offers a Special Discount

The Build-Your-Own Chipotle meal will be available from August 26 through October 21, with a $10 discount applied to every order placed via the Chipotle app or website. The offer is limited to the first 500,000 redemptions.

“We want to make it even easier to Groupotle and are offering guests $10 off* to try it,” said Brandt.

In addition to this new offering, Chipotle provides catering for events with more than 10 guests. For these events, guests can create a shareable link to choose their order, which can then be submitted as one. This one all-inclusive order can then be available for pick-up or delivery.

Chipotle is continuing with its impressive work in bringing something new to the field. As these meals make the Chipotle experience easier, they also offer simpler solutions for hectic gatherings. The meal reflects Chipotle’s commitment to making quality food convenient and accessible for all.

Be the First to Know

From new restaurant openings to exciting retail launches and real estate insights, be the first to know what’s happening in News

Share This Article
Follow:
Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *