Expansion Underway for Truly Pizza

The brand will open a new location in Laguna Beach.

Katie Porter
By Katie Porter Add a Comment
Photo: Truly Pizza

Truly Pizza, the artisanal pizzeria known for its crispy, airy hearth-baked pizzas, is expanding its presence in Southern California. A recent announcement revealed the company will open a store in Laguna Beach at 320 N Coast Hwy.

This will be the second outpost of this beloved pizza brand, set to open its doors next year. It will occupy a 2,000-square-foot space near the beach, strategically located on the iconic Pacific Coast Highway and offering patio seating for up to 100 guests.

Truly Pizza was founded in Dana Point, California, by Las Vegas hospitality professional Donna Baldwin, in partnership with World Pizza Champions John Arena, Chris Decker, and Michael Vakneen. Its original location is in Dana Point.

The concept quickly gained a reputation for its artisan pizzas, fresh-baked focaccia sandwiches, salads, and vibrant atmosphere. Truly Pizza also serves a curated list of regional craft beers and wines. Kitchen manager and chef Sergio Balderas won grand prize honors at the 2024 International Pizza Expo. 

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Katie Porter is a freelance journalist and copywriter located in the Mile High City of Denver, covering the Colorado and SoCal restaurant scenes. She has always been a news junkie, keen to stay informed about what's going on in her community and the world, constantly on the lookout for interesting nuggets. Her articles have appeared in a variety of other publications, including 1851 Franchise, Estatenvy, Boulder Weekly, ThisSongisSick, el Don News, TheThings, Stache Cow, and more.
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