New Concept Coming to Downtown Brea

Wagyu Factory will be an all-you-can-eat spot.

Katie Porter
Written By Katie Porter
News Writer
Photo: Wagyu Factory

Chubby Group is set to unveil its newest culinary concept, Wagyu Factory, in Brea this winter, according to Brea Now. It will be located in the heart of downtown, at 120 S Brea Blvd #1, and will be one of the first locations for the emerging restaurant.

The eatery will take over the former Gyu-Kaku Japanese BBQ location, which closed in early 2025 and stated it was temporary, but it never reopened. A brand representative from Chubby Group told What Now OC they are aiming for a December debut.

This will follow the recent openings of the first two Wagyu Factory locations in Lake Forest and Tustin, OC Register writes. Its all-you-can-eat model blends Korean BBQ, Japanese hot pot, and international influences like a DIY taco bar. The restaurant’s “3-in-1 Cooking Experience” integrates a hot pot, grill pan, and conveyor-style grilling belt.

“Our vision for Wagyu Factory was to take the best beef in the world and create an experience that makes it approachable, fun, and endlessly satisfying. We wanted to give people more than just a meal. It’s about discovery, connection, and creating memories around the table. Whether you’re a foodie, a family, or just someone who loves a great value, Wagyu Factory has a seat for you,” Co-founder David Zhao told the publication.

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Katie Porter is a freelance journalist and copywriter located in the Mile High City of Denver, covering the Colorado and SoCal restaurant scenes. She has always been a news junkie, keen to stay informed about what's going on in her community and the world, constantly on the lookout for interesting nuggets. Her articles have appeared in a variety of other publications, including 1851 Franchise, Estatenvy, Boulder Weekly, ThisSongisSick, el Don News, TheThings, Stache Cow, and more.
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