Twisted by Wetzel’s — an emerging and innovative off-shoot of the long-lauded Wetzel’s Pretzels — will open its first outpost at 1331 West Imperial Hwy in the La Habra Marketplace this spring, according to intel obtained by What Now Orange County.
The never-before-seen street concept will take Wetzel’s fun-loving brand and timeless menu and elevate it to a whole new level, offering invigorated creations like Twistz (Pizza Bomb, Wetz Coast Club or Triple Grilled Cheese), Dogz (Wetz Coast Classic, Sriracha Soul and Everything Bacon), Loaded Bitz (Wetzel’s riff on loaded fries), Topped Pretz (Wetzel’s traditional full-sized pretzels topped with surprising flavors), Pretzel Chimney Cakes (Wetzel’s famous pretzel dough, rolled in sugar crystals and filled with creamy soft serve), and house-made drinks (refreshing lemonades, floats and more).
As for how exactly Twisted will differ from the traditional Wetzel’s model, the spin-off is meant to maintain Wetzel’s high standards of both quality and customer service while presenting as bigger, bolder, and more imaginative.
What’s more, each Twisted outpost will be both interactive/engaging and located in convenient neighborhood spaces, keeping with the company’s longtime promise to “bring pretzels to the people.”
While Twisted’s first OC installment will be corporate-owned, moving forward the company hopes to grow the chain through franchising opportunities.
