Seafolly will debut its first U.S. flagship store in Corona del Mar this August. Known for its innovative swimwear, the iconic Australian brand was established in 1975. Opening August 7, the store will be located in Corona del Mar Plaza at 932 Avocado Avenue.
Highlights
- Seafolly will unveil its first US flagship store in Corona Del Mar on August 7.
- The company, which also operates stores in Singapore, will open its first brick-and-mortar store in the US.
- The latest store will be located in the prime setting of Corona del Mar Plaza in California.
Seafolly’s Corona Del Mar Flagship Store Unveiling
Seafolly brings its first brick-and-mortar store to the U.S. on August 7 in Corona del Mar. The renowned Australian swimwear brand will open a flagship store in Corona del Mar, California. Located at 932 Avocado Avenue, the location will operate Monday through Sunday between 10 am and 6 pm.
The company already operates physical stores in Australia and Singapore. Seafolly initially entered the US market via select boutiques and key retail partners like Everything But Water, Revolve, and Nordstrom.
The brand selected Corona del Mar as the ideal location for its U.S. debut. The coastal charm of Corona del Mar aligns seamlessly with Seafolly’s beach-inspired identity.
Surrounded by luxury boutiques and beach culture, Corona del Mar offers a natural home for Seafolly’s signature swimwear and lifestyle line.
U.S. Expansion Strategy
Brendan Santamaria, CEO of Seafolly, said, “Expanding into the U.S. is a natural progression for Seafolly as we aim to bring our iconic Australian beach lifestyle to a global audience.”
He added that opening in Corona del Mar marks a major milestone for the brand. The store aims to engage both new customers and longtime fans who value premium swimwear and a coastal lifestyle.
Founded in 1975, Seafolly brings the energy of Australian beaches to women around the world. It designs swim collections that allow women to feel confident and comfortable while enjoying the beach.
With a focus on fit and function, Seafolly’s swimwear and accessories support different body types, lifestyles, and activities, empowering women.
