Lovely Goods plans to open a shop at Jefferson House in downtown Peoria, according to Phoenix New Times.
Founder Sarah Day, a freelance photographer, started the business in 2020. In an Instagram introduction, she said she was drawn to the character of vintage items and enjoyed finding value in pieces others might overlook.
By August 2024, Day had participated in dozens of Phoenix vintage markets and shipped items to more than 35 states. Lovely Goods now plans a permanent shop at 8310 W. Jefferson Street, within Jefferson House.
The brand’s selection includes glassware, ceramics, brass candleholders, and woven baskets. Its Instagram also features vintage books, framed art, wooden furniture, clothing, and bags.
At Jefferson House, shops and restaurants will surround a shared courtyard with covered seating for more than 300 people, a live music stage, and a splash pad.
Other businesses announced for the development include Good Trouble, Stoop Kid, Local Hive Pizza Co., Hope’s Frybread, Chewk’s Cookies, JOOS, The Book Haul, Fade & Blade Studio, and The Nile Theatre.
In an October 22 interview with What Now Phoenix, Jefferson House partner Kell Duncan estimated that the development was eight to 12 weeks from fully opening. The schedule depended on interior work at the individual shops and restaurants.
Follow Lovely Goods on Instagram for opening updates and available pieces.
