A New Salon Is Opening This Summer in Downtown Milwaukie

Salon Fernweh is joining the growing roster of small businesses taking over Main Street

Juan Carlos Montoya News Writer
Salon Fernweh Logo (Image credit: Salon Fernweh Instagram)

Salon Fernweh is set to open this summer in downtown Milwaukie, according to the brand’s Instagram page, which lists the salon as opening summer 2026. The salon, owned by Deana Tharpe and Lauren Mather, will be located at 10909 SE Main Street, sandwiched between two secondhand shops, as part of the block’s ongoing transformation into a collection of independent small businesses. The salon will feature 10 seats, with owners planning to lease chairs to local stylists. It will also offer esthetician and skincare services alongside hair styling, according to project manager Nick Hess.

The name says a lot about the brand’s personality. Fernweh is a German word with no direct English translation, best described as a deep, almost aching longing for distant places, the opposite of homesickness, a wanderlust that pulls you toward the unknown. It’s a fitting name for a salon planting its roots on one of Milwaukie’s most busy blocks.

According to The Oregonian, other confirmed tenants in the building include Sadie’s on Main boutique, Bridge City Improv comedy theater, and Fizz n Sip. A bakery, pizza shop, and clothing retailer are also expected to open in the coming months, turning the block into one of the most exciting retail corridors in Clackamas County.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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