A growing Bay Area bakery known for its modern take on traditional Mexican desserts is preparing to open its first permanent storefront at 202 Folsom St, in downtown San Francisco. Amidulce, the mother-daughter bakery founded by Andrea Quinsay and inspired by Mexican heritage, recently announced that a brick-and-mortar location is “coming soon,” marking a significant milestone after building its business through custom orders, pop-ups, wholesale partnerships, and community events.
While the company has not yet disclosed the exact address or opening date, its website confirms the forthcoming downtown San Francisco bakery.
The bakery is known for its colorful lineup of pan dulce, tres leches cakes, custom celebration cakes, cupcakes, decorated sugar cookies, and seasonal treats that blend traditional Mexican flavors with contemporary presentation. Customers can also order personalized desserts for weddings, birthdays, and other special occasions.
According to the company’s story, Amidulce was born from a shared passion between a mother and daughter to celebrate Mexican culture through baking. The business describes its mission as creating desserts that evoke “stories, memories, and a sense of home” while fostering community through food.
Amidulce’s expansion is supported by the City of San Francisco’s Storefront Opportunity Grant Program, which recently awarded more than $3 million to 39 small businesses opening in vacant storefronts across neighborhoods including Downtown, Chinatown, the Mission, Bayview, Fillmore, Mid Market, the Tenderloin, and the Excelsior.
The program offers grants of $50,000 to $100,000 based on business type, helping offset startup costs while encouraging long-term investment in San Francisco’s commercial corridors. Twenty-five of the selected businesses are bars or restaurants, and 25 identify as BIPOC owned, reflecting the city’s focus on supporting diverse entrepreneurs while revitalizing neighborhood retail districts
