According to a QSR Magazine article, Starbird has signed its second-ever franchise agreement to open 15 different locations throughout the Seattle area.
Starbird will be partnering with Mehta Investment Group for the new locations. “The expansion includes 15 locations in the Seattle area and two in Spokane, with plans to open the first locations in 2025.”
“Led by Vin Mehta and his son Rohit, Mehta Investment Group is a family-owned enterprise with a track record of success across a variety of industries. With decades of experience in business and operations, Vin will oversee the strategic direction of the partnership, while Rohit will manage daily operations and build Starbird’s footprint in Washington. Together, they bring a dynamic approach to growing the brand and fostering connections with local communities.”
“Known for its chef-driven innovation and feel-good crispy chicken, Starbird delivers NAE (no antibiotics ever), fresh, never frozen chicken, hand-breaded in a proprietary gluten-free flour blend, complemented by nine house-made dipping sauces.”
Starbird’s website tells us more about the brand, “Starbird was founded in 2016 by Aaron Noveshen and The Culinary Edge, a premier innovation agency in food and beverage. Starbird was built on the belief that people can get great quality, flavorful food at a price point that delivers exceptional convenience and value.”
“We believed that fried chicken hadn’t reached its true potential, too often being heavy, greasy and featuring the same old flavors. After trying 100 different recipes, we landed on a perfectly crispy, gluten friendly piece of chicken that paired tremendously well with sauces, salads, sandwiches, tacos and more. Starbird has been experiencing unprecedented positive results before, during and after the ongoing challenges from the pandemic.”
