New DMV First Watch Nears Opening

The popular breakfast and brunch brand will open in Sterling this April.

Kelly Mintzer
Written By Kelly Mintzer
News Writer
Photo: @First Watch on Facebook

The most important meal of the day is getting a makeover in Sterling, courtesy of one of the hottest breakfast and brunch chains on the market. First Watch has set an opening date for its new regional location, reports local media outlet The Burn.

The restaurant will be helping locals break their fasts in the Potomac Run Plaza shopping center. First Watch will be taking over the 6,500 square foot space at 46300 Potomac Run Plaza that previously housed Outback Steakhouse. As a part of the building’s transition from one concept to the next, the space was gutted and every trace of Outback was removed, to be replaced with the breakfast eatery’s decor and fixtures. 

Work is wrapping on the location, and Sterling foodies will be able to sink their teeth into First Watch’s fare on April 21 of this year.

First Watch has been fueling diners since 1983. Anchored by a shifting menu designed to take advantage of seasonal ingredients, the chain has become a powerful force on the national restaurant scene. The brand now has more than 570 locations open and operational, with a steady supply currently in development.

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Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
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