Soho House Will Soon Expand With First PNW Location in the Troy Laundry Building

Soho House describes itself as a platform that fosters creativity in all its forms, and a place where people can share ideas and make connections in physical and digital spaces.

Madison Ballinger
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Photo : Official

Soho House will expand with its first PNW-based location at the Troy Laundry Building, located at 221 SE 11th Ave, confirmed by a press release sent by Soho House to What Now Portland.

“In November 2023, Soho House Portland will open within the Troy Laundry Building in the city’s Central Eastside neighborhood. The property will feature a lounge space, a two-story gym, rooftop pool and restaurant, and a music room serving as an intimate events space,” the press release states, “Membership applications for Soho House Portland are now open.”

When speaking to a representative from Soho House, they stated “We have not announced our restaurant concept yet, but we are planning on working with a local operator.”

While the specifics of the restaurant have yet to be released, once open, the House will aim to support its global sustainability goals; to reduce carbon emissions in their operations, promote responsible consumption and divert food and non-food waste from landfills, minimize environmentally harmful practices, and uphold an environmental and ethical standard in their supply chain.

Soho House Portland states that they will thoughtfully restore the historic Troy Laundry Company building with interiors that blend Victorian architecture with contemporary design while honoring the building’s industrial history. This restoration project utilizes and extends the lifecycle of the embodied carbon already invested in the original build while improving energy efficiency in the site via a historic window retrofit with conversion to insulated glass that replaces the existing single panes and a mechanical building system that optimizes heating, cooling, and kitchen equipment to use.

The adaptive reuse of the building continues on the rooftop, inspired by classical Victorian greenhouses but designed with thermally broken window and door systems to help maintain a constant temperature and energy-efficient insulated glazing panels throughout. A fully automated lighting system regulates energy use across the club spaces, and there are several green roof areas and planters for rainwater harvesting.

“We’ve been humbled to be part of Portland for over six years, hosting pop-up events and programming with our Cities Without Houses (CWH) members. During that time, we’ve learned and experienced the best of the city’s culinary talent and thriving arts and film industries. I couldn’t be more excited to transform this beautiful building into our first Soho House in the Pacific Northwest,” said Nick Jones, Founder of Soho House in the press release.

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Madison's college career paired with her affinity for writing opened and created a foundation for her to have a fruitful writing career. She has three bylines under What Now Media Group, multiple long-term contracts with Lightning Media Group, and is a Script Writer for Cinematic Pulse.
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