Insomnia Cookies Planning Homecoming

The immensely popular cookie chain will be opening a new location on Penn’s campus this summer.

Kelly Mintzer
Written By Kelly Mintzer
News Writer
Photo: @Insomnia Cookies on Facebook

One of the top cookie chains in the nation will soon be enjoying a full-circle moment. Insomnia Cookies started life on the University of Pennsylvania’s campus and this summer the venerated sweet company is opening a new storefront at the ivy league institution, reports the Philadelphia Business Journal.

The bakery will be bringing a very different energy and purpose to its new 3730 Spruce Street home. The space previously housed Penn Campus Hair Skin and Nail Salon, so a cookie shop is a pretty radical departure. 

An opening date more exact than “this summer” is not presently available, however the chain is actively recruiting staff for its newest Philly bakery.

While Insomnia has spread to more than 300 locations across the United States, the City of Brotherly Love has always been home. The company was founded in 2003 by Seth Berkowitz, who was a University of Pennsylvania student at the time of his sweet discovery. Insomnia started as a way for students to fuel late night study sessions but quickly spread beyond campus borders. 

The menu features a range of classic cookies, brownies, ice cream, and cookie sandwiches.

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Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
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