Australia-based international jewelry brand Lovisa is slated to open in Lenox Square sometime this fall, according to the Lenox Square website and Sharon Montanez, the vice president of field operations for Lovisa. It will be located near Bloomingdale’s.
This will be the fourth location in the market for the affordable jewelry brand, joining current spots in Mall of Georgia, Perimeter Mall and Cumberland Mall.
“Atlanta is a really great market for us,” Montanez said. “The client base there has been tremendous and very open to our brand.”
Lovisa, known for its affordable fashion jewelry and accessories and on-site piercing services, originally opened in Australia in 2010. It now spans more than 45 countries with more than 900 total stores.
The brand has been expanding in the U.S. market over the past couple years. The forthcoming location at Lenox Square is part of a broader push for expansion across North America.
Lovisa is part of a larger wave of retailers and restaurants joining Lenox Square this year. Among them are watch retailers Panerai and IWC, Kelly’s Cajun Grill, Great American Cookie Company and fellow jewelry brand Mejuri.
“Anything that’s a great development is exactly where we need to be,” Montanez said. “We’re poised and infiltrating marketplaces well with freshness and newness, and that’s what Lenox needs. Of course we’re excited to be a part of that.”
