Roller Rabbit will open a new store in Atlanta. The boutique will offer sleepwear, apparel, accessories, and home goods for the whole family.
Roller Rabbit to Open New Store at Buckhead Village
Roller Rabbit’s new store will open at Atlanta’s Buckhead Village on November 14. It will take over a 1,856-square-foot space in the Buckhead neighborhood. It will be the brand’s 15th retail location.
Roller Rabbit is a fashion and lifestyle brand that is known for its colorful prints, playful designs, and comfortable sleepwear. Founded by Roberta Freymann, the brand draws inspiration from global travel, traditional craftsmanship, and Indian textile designs.
According to CEO Ed Bertouch, the new boutique is part of Roller Rabbit’s broader retail expansion. He added, “As we continue to expand our retail footprint, we’re focused on creating spaces that bring our colorful world to life and foster a sense of joy, discovery, and togetherness. We look forward to welcoming the Atlanta community into our new boutique and sharing the playful prints, beloved collections, and memorable experiences that make Roller Rabbit so special.”
The new store is part of the retail expansion of Buckhead Village. Recent additions to the district include Jeffrey, Jones Road, ME+EM, Hill House Home, Maeve, Unsubscribed and Great Many. VINCE is also expected to open later this year, while TOM FORD BEAUTY and Equinox are planned for 2027.
What to Expect at the New Store
Lisa Henderson has designed a new store for Roller Rabbit, which will showcase prints from the brand’s archives. The interiors will feature the brand’s signature colors and patterns, along with prints from its archives.
The store will offer seasonal collections of sleepwear, ready-to-wear, accessories and home products. Shoppers can find everything from pajama sets and casual wear to bedding, quilts and pillows.
The store will have special activities and surprises for shoppers to celebrate the grand opening. These will include a candy cart from High Standard Habit, custom cookies, a personalized photo booth from Icona Photo, and special gifts with purchase.
