In August, Anthropologie announced that their in-house label Maeve would enter into a new chapter as its own standalone brand. Now, the young brand is making the leap to brick-and-mortar. Anthropologie has confirmed that a Maeve location will be joining Buckhead Village, according to the Atlanta Business Chronicle. Further details regarding the forthcoming location are unknown at this time.
Maeve just opened its first standalone store at Village District Shopping Center in Raleigh on Oct. 1, according to a recent Instagram post.
Maeve has long been one of Anthropologie’s most popular in-house labels. In the past year, it ranked as the most searched brand on Anthropologie’s website, capturing nearly 2 million customers and racking up more than 10 million views on TikTok, according to a release in August that announced Maeve’s launch as its own brand.
“Maeve has emerged as a true driver of growth within Anthropologie’s portfolio,” Anu Narayanan, president of women’s and home at Anthropologie Group, said in the release at the time. “Its consistent performance, combined with our customers’ emotional connection to the brand, made this the right moment to evolve Maeve into a standalone identity. Our customers have helped shape Maeve into what it is today and shown us time and again that the label holds a special place in both their wardrobes and their lives. We’re thrilled to now offer them the full Maeve experience in a bigger, more impactful way.”
Maeve is expected to open more standalone retail stores across the country following this initial launch in Raleigh.
