A Major Eyewear Brand Is Opening Its 35th California Location in Aliso Village

Eyewear brand Warby Parker is opening its newest California location, bringing special offers to the community.

Written By Riya Singh
News Writer
Products from Warby Parker’s Spring 2026 collection (Source: Official)

Warby Parker is preparing to open its 35th California store at Aliso Village. The store provides easy access to the brand’s entire optical and sunglass assortment. To mark opening day, the store is planning a special customer giveaway.

Warby Parker Is Opening Its Latest California Location in Aliso Village

Warby Parker to open new store in Aliso Village.
New location will feature full eyewear lineup and seasonal collections (Source: Official)

Founded in 2010, Warby Parker launched with the mission to inspire and impact the world with vision, purpose, and style. The brand made a statement with its stylish, high-quality, prescription eyewear at a fraction of traditional prices. The approach helped fuel rapid growth, leading to hundreds of locations nationwide.

The brand’s Aliso Village expansion will make its products more accessible to local shoppers. The new store will also include Warby Parker’s new collection and other promotions.

While the deals at Warby Parker have always excited customers, the brand goes further to give back to the community. Through its ‘Buy a Pair, give a Pair program’, the company donates glasses to people in need. For every pair purchased, it contributes a pair of glasses and has distributed over 20 million pairs to date.

Store and Promotional Offerings

Warby Parker to open new store in Aliso Village.
Warby Parker’s new Spring 2026 Collection will be available in the new store (Source: Official)

The store will offer Laguna Niguel residents greater access to Warby Parker’s eyewear selection. It will be equipped with Warby Parker’s latest Spring 2026 collection, kids‘ frames, third-party contact lenses, accessories, and eye exams. The store will also feature original artwork from London-based artist Pierre Buttin.

At the new location, shoppers can take advantage of the brand’s Add a Pair and Save promotion. They can receive 15% off when buying two (or more) pairs of sunglasses or prescription eyeglasses. The offer requires no promo code.

Opening Day Giveaway

Warby Parker to open new store in Aliso Village.
Prescription eyeglasses, sunglasses, and more available at the new store (Source: Official)

The store is scheduled to open Saturday, January 31, 2026. To commemorate this day, the brand is giving away a complimentary tote bag to customers. The complimentary bags are limited and will be available only until supplies last.

The opening further strengthens Warby Parker’s California footprint. The store also reflects the brand’s ongoing focus on affordability, community impact, and thoughtful design.

Love our content?
Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search.

Be the First to Know

From new restaurant openings to exciting retail launches and real estate insights, be the first to know what’s happening in Orange County

Share This Article
Follow:
Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *