To mark the 2026 March Madness tournament, Buffalo Wild Wings is launching a special limited-time menu. The chain has been named the Official Sports Bar of the tournament, which tips off March 17. Buffalo Wild Wings is also partnering with Dunkin’ and King’s Hawaiian as part of the promotion, adding several collaborative items to the menu.
Buffalo Wild Wings Rolls Out New Flavors With Fresh Collaborations
Founded in 1982, Buffalo Wild Wings is a popular sports bar chain known for its signature 21 sauces and seasonings.
As the 2026 March Madness tournament approaches, Buffalo Wild Wings, the Official Sports Bar of March Madness, has introduced a limited-time menu. The menu features new food items, updated sauces, exclusive merchandise, and brand collaborations.
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The new lineup became available on February 25 at participating locations nationwide.
The special tournament menu highlights Dunkin’ and King’s Hawaiian collaborations with the chain.
- King’s Hawaiian Cheeseburger Sliders: Mini smash burger patties with American cheese and ranch on King’s Hawaiian buns, served with two sauces.
- Boozy Dunkin’ Cold Brew: The drink blends Dunkin’s signature cold brew coffee with vanilla. It offers a choice of Jameson Irish whiskey, Kahlua, or Baileys Irish cream. Topped with whipped cream, chocolate drizzle, and Dunkin’ sprinkles, the drink adds a sweet twist to the Buffalo Wild Wings menu.
With a quirky caption, “You better come hungry,” Buffalo Wild Wings announced the new menu on social media.
New and Updated Menu Available for a Limited Time
Apart from the new collaborative items, Buffalo Wild Wings has also added a new Kickin’ Chicken sandwich. The sandwich includes a breaded and fried chicken breast coated in chipotle BBQ dry rub. It is topped with pepper jack cheese, chile-lime coleslaw, pickled hot peppers, and house-made bacon aioli. The sandwich is available for dine-in only.
The chain is introducing a new sweet chili crisp sauce for wings, another limited-time item. The fiery sauce combines spicy chiles, garlic, crispy onions, and honey.
In addition, the company has updated its lemon pepper sauce with a stronger lemon flavor. The revamped Lemon Pepper is now a permanent menu item alongside a new Lemon Pepper hot sauce mashup.
For groups watching the games, the Ultimate Sampler has returned. Guests can mix and match four appetizers, including the new sliders, along with four dipping sauces starting at $16.99.
Beyond food and drinks, Buffalo Wild Wings is releasing limited-edition March Madness merchandise.With these new launches and collaborations, Buffalo Wild Wings is turning up the heat for game season.
