Pizza Hut is launching a new limited-time menu and promotional campaign for the NCAA basketball tournament. The popular pizza brand is combining new food offerings with a pop culture collaboration tied to March Madness.
Pizza Hut has teamed up with Space Jam to offer a bundled meal designed for game-day watch parties. The packaging features Space Jam-themed designs and is available for a limited time.
Spotlight on Pizza Hut’s Space Jam Bundle for March Madness
Pizza Hut has partnered with Space Jam to celebrate the film’s 30th anniversary. As part of the promotion, the brand has introduced a Space Jam-inspired Triple Treat Box.
The limited-edition box is priced at $21.99 and includes two medium pizzas made with Pizza Hut’s updated hand-tossed crust. It also comes with breadsticks and cinnamon sticks, all packaged in a Space Jam-themed box.
The collaboration was created with Warner Bros. Discovery, which manages the Space Jam franchise. The menu offering is tied to the NCAA March Madness tournament, bringing together basketball and food during the basketball season.
Pizza Hut is also highlighting its new hand-tossed pizza recipe—its first major crust update in over a decade. In addition to the bundle, the brand is offering a limited-time deal on large three-topping pizzas.
Pizza Hut Offers Prizes and Games Through April 7 Promotion
The promotion, which began on March 15, will run through April 7. The Hut Rewards loyalty program will give customers access to exclusive giveaways and rewards.
Fans can also participate in interactive digital games for a chance to win prizes, including free pizza for a year. Popular animated characters like Bugs Bunny and Lola Bunny are expected to appear at select March Madness fan events, including Final Four festivities.
According to a PR Newswire report, Melissa Friebe, Chief Marketing Officer at Pizza Hut, said the Space Jam partnership helps the brand connect with fans through nostalgia while adding excitement to game nights.
She added, “Whether you’re the seasoned commissioner leading your friends’ bracket draft or watching just for the mascots, Pizza Hut is proud to help feed good times for the most passionate fans all tournament long.”
With Warner Bros. Space Jam collaborating with Pizza Hut, it is tapping into fans’ nostalgia. The new menu offering and fun packaging will attract a lot of attention during the March Madness season.
