Japanese donut concept I’m donut? Times Square is teaming up with UNIQLO for a limited-edition apparel collection. The collection will offer five exclusive designs and will be available in select UNIQLO stores.
I’m donut? Times Square and UNIQLO Launch Exclusive Collection
The Tokyo-born concept, I’m donut? Times Square has announced a new collaboration with UNIQLO. The partnership includes a lineup of apparel and accessories featuring donut-inspired artwork. The items will be sold exclusively at select UNIQLO stores in New York City.
I’m donut? Times Square will launch the collection on June 26. The collection features five exclusive designs created by New York-based Japanese graphic designer Kei Saito.
The collection will be available exclusively at UNIQLO’s SoHo and Fifth Avenue stores in New York. It will be available through September 26, 2026.
The artwork showcases nine donut-inspired characters created for the brand. It includes adult T-shirts ($29.90), kids’ T-shirts ($19.90), tote bags ($29.90), and mini tote bags ($19.90). Customers can also add custom embroidery designs featuring donuts and the brand’s characters for an additional $15 per design.
From Tokyo’s Cult Favorite to Times Square Sensation
I’m donut? began in Tokyo in 2022 with a mission to reimagine the traditional donut. The concept quickly gained a following in Japan, where long lines became common outside its stores. Following its success in Japan, the company expanded internationally.
I’m donut? opened its first New York location in Times Square in April 2025. The New York opening generated significant buzz for the brand. It helped establish the brand as a popular international bakery concept to enter the U.S. market.
The brand now operates 11 locations in Japan and several international locations. The partnership represents the brand’s latest expansion beyond the food and beverage space.
Chef Ryouta Hirako founded the concept. Hirako said, “I am delighted to team up with UNIQLO for this new collection of T-shirts and tote bags, which bring the whimsical joy of our donuts to the streets of New York. I’m donut? has always been meant to invite curiosity and surprise, and this project has allowed us to extend that experience beyond the shop.”
