According to public filings, Sally Beauty plans to open a new store at 500 E. Ben White Blvd, Suite 1000, in Austin, inside The Abby at Ben White. The location falls within Travis County. Sally Beauty is known for offering an inventory typically reserved for licensed professionals, made accessible to everyday shoppers, including an extensive selection of hair color, hair care, skincare, and nail supplies.
Founded in New Orleans in 1964, the beauty retailer has grown into a leading destination for professional-quality hair color, hair care, and nail products, operating thousands of locations across the United States and internationally.
According to the brand’s past communications with What Now Dallas, Sally Beauty is developing a new format designed to feel less transactional and more experiential, catering to both professional stylists and everyday beauty enthusiasts alike with lower shelving and curated shopping areas built for beauty enthusiasts.
Shoppers will be able to browse styling tools, use hair color shade-matching services, and receive in-store assistance while viewing a wide selection of nail products from various brands.
The Austin store adds to a string of recent openings for the brand, following What Now Dallas report that Sally Beauty is also opening a new Colleyville location as part of its continued push across Texas.
