A low-impact fitness brand known for workouts that build strength, mobility, and stability is preparing to make its Massachusetts debut.
Jennifer Aniston-favorite fitness brand PVOLVE is planning to open at 251 Washington Street in Wellesley Hills, according to The Swellesley Report. Operated by local franchisee Amanda Reiss, the upcoming studio is expected to debut in early 2027.
For Reiss, bringing the brand to Massachusetts represents a new chapter after a long career in consumer marketing. She spent years leading digital marketing strategy teams before serving for more than a decade as Chief Marketing Officer for several popular consumer goods brands, including Saucony and Living Proof. During the COVID-19 pandemic, however, she began reconsidering what she wanted her professional life to look like.
“I knew the work environments I had always pursued wouldn’t allow me to put my family first,” Reiss told What Now Boston. “While considering new career directions, I experienced Jennifer Aniston’s favorite workout, PVOLVE, online.”
A longtime runner and swimmer, Reiss was especially drawn to the method’s emphasis on building the body up rather than wearing it down. That enthusiasm for the method soon grew into a business opportunity when Reiss realized PVOLVE had yet to establish a presence in Massachusetts.
“I was excited to see that PVOLVE hadn’t yet entered the Massachusetts market,” she said. “I realized I had an opportunity to combine my personal interests and business skill set, to build something exciting within my own extended community.”
That community connection was part of what made Wellesley a natural choice. Reiss grew up on Long Island and frequently visited cousins in the town before moving to nearby Needham with her husband and two children five years ago. Drawn to Wellesley’s close-knit, active community and like-minded neighboring towns, she felt the area was a natural fit for a PVOLVE studio. When a space became available along the Boston Marathon course, it felt like the final piece falling into place.
Founded by Rachel Katzman in 2017, PVOLVE today operates nearly 50 studios across the United States and Canada, with several more locations currently in development. The brand’s workouts combine functional weight training with intentional, low-impact movement centered around what it calls the three pillars of movement longevity: strength, mobility, and stability.
A typical class begins with a mobilizing warm-up on the signature Precision Mat before moving into a series of training blocks using PVOLVE’s patented equipment. Each sequence incorporates strength, mobility, and stability, while the studio’s Weight Training and Sculpt classes are designed to leave participants “feeling strong, energized, and balanced, not depleted,” according to Reiss.
“People often ask how PVOLVE compares to Pilates,” explained Reiss. “Pilates builds a lot of body awareness, and both methods implement very intentional movement. The difference is that PVOLVE is functional weight training. We’re loading the body with resistance in the patterns you actually use every day, and the method is clinically tested. That’s what makes it something you can do for decades without the wear and tear of high-impact training.”
The Wellesley location is currently in the pre-construction phase, with construction expected to begin in October. In the meantime, Reiss is planning a presale period this fall, complete with pop-up experiences and partnerships throughout the community. Founding memberships are also expected to be announced in the coming months.
And while fitness will be at the heart of the studio, Reiss hopes the space will offer something beyond a workout. “I envision the studio itself as a third space for the community—not just somewhere you come for a workout, but somewhere you can connect, attend events, and discover local businesses and offerings,” she said.
