The RealReal is opening its new store in the Los Angeles area. The opening marks the brand’s growing footprint in Southern California. The store will offer The RealReal’s authentication and consignment services in Glendale.
The RealReal to Open New Store in Glendale
The RealReal will open a new store in Glendale on October 1. The store will be located at 230 S Brand Blvd in Glendale. It will offer luxury consignment and shopping services in Glendale and the surrounding area.
The new store combines The RealReal’s authentication expertise with personalized consignment services and a curated luxury shopping experience. Customers can consign and purchase authenticated luxury items, including women’s and men’s fashion, handbags, fine jewelry, watches, and accessories.
The RealReal said Glendale was selected for the new location because of its reputation as a fashion and lifestyle destination. Glendale is located near Downtown Los Angeles and Hollywood and has stores from luxury and contemporary brands. These include Bottega Veneta, Gucci, Louis Vuitton, Saint Laurent, Tiffany & Co., and more.
The Glendale store expands The RealReal’s physical retail presence in Southern California. It joins existing locations on Melrose Avenue and in Brentwood in Los Angeles, as well as Newport Beach.
The opening comes as more consumers turn to resale as a major part of the luxury shopping experience. The RealReal’s 2026 Resale Report found that demand for vintage items has increased 432% since 2020. Searches for 2000s fashion also rose 93% year over year, according to the report.
More than half of The RealReal’s customers are now Gen Z and millennials, according to the company. These shoppers increasingly combine new and pre-owned luxury when building their wardrobes.
Glendale Store Offerings
The RealReal’s Glendale store will offer a rotating selection of one-of-a-kind luxury pieces. These are from brands such as Chanel, Hermès, Louis Vuitton, Dior, Gucci, The Row, Cartier, and Rolex. New items will be added regularly.
The store will offer personalized consignment services. Customers can meet with luxury experts to sell handbags, jewelry, watches, designer clothing, and accessories. Experts can evaluate items and help customers understand their resale value and market demand.
The store will also offer authenticated luxury items from major brands, emerging designers, vintage collections, and hard-to-find pieces. Customers can also book personalized appointments to shop for fine jewelry, watches, rare handbags, and other high-value items.
The RealReal’s new Glendale store will expand its presence in Southern California. It will also give local shoppers access to authenticated luxury and personalized consignment services.
