A Massachusetts-based women’s boutique is expanding to Natick just months after opening its first brick-and-mortar store.
Kali Rose Boutique is set to open its second Massachusetts retail location at 1245 Worcester Street in the Natick Mall, confirmed founder Michelle Silva. The boutique, which began as an online business nearly a decade ago, made its brick-and-mortar debut at Wrentham Premium Outlets in April.
“The response to our Wrentham store has been incredible, and we’re thrilled to now be expanding with a second Massachusetts retail location at Natick Mall,” Silva told What Now Boston.
The approximately 2,800-square-foot Natick boutique will offer a wide selection of women’s apparel, including denim, everyday essentials, seasonal styles, pajamas, and new arrivals. Shoppers can also browse accessories, beauty products, gifts, and other customer favorites.
Additionally, the new store will carry Kali Rose’s Simply Free collection, a line of comfortable everyday essentials featuring built-in bras designed to provide support without requiring a traditional bra. Size inclusivity, too, will remain a major part of the shopping experience, with women’s apparel available in sizes XS through 3X and denim ranging from sizes 0 to 24W.
“One of the things that is most important to us as we grow is maintaining the personal and welcoming boutique experience that Kali Rose was built on,” explained Silva. “We want women of different ages, styles, shapes, and sizes to be able to walk into Kali Rose, find something they feel confident in, and genuinely enjoy their shopping experience.”
The Natick location is currently slated to open in mid-October 2026, with the official grand opening date expected to be announced soon. The timing will bring the boutique to Natick just ahead of the busy holiday shopping season.
“This expansion is incredibly meaningful to us,” Silva said. “Kali Rose started as a small family business and has grown alongside our customers for the past decade. Going from an online boutique to opening two physical retail locations in Massachusetts is something we’re extremely proud of, and we’re so excited for this next chapter.”
For the latest updates on the Natick Mall opening, shoppers can follow Kali Rose Boutique’s Natick location on TikTok and Facebook.
