The NYC Denim Brand Behind the Cool Jean Has Landed in West Hollywood

Still Here has opened its newest store in West Hollywood, marking the brand’s first expansion beyond New York.

Written By Riya Singh
Representative Image, New York-based fashion brand opens in LA (Image credit: Photo by MART PRODUCTION: https://www.pexels.com/photo/close-up-photo-of-denim-jeans-on-a-clothing-rack-7679454/)

Still Here has opened its first Los Angeles-area store in West Hollywood. The brand brings its denim and other clothing to the city. The location is the brand’s first store outside New York.

Still Here Opens on Melrose Avenue

Still Here has opened its newest store in West Hollywood on September 25. The new store is located at 8627 Melrose Avenue and is the brand’s fifth store overall.

Still Here is a New York-based denim and fashion brand founded in 2018 by husband-and-wife Sonia and Maurice Mosseri. The brand’s core offerings include 100% cotton denim styles such as the Cool Jean and Sport Jean.

According to a Worthbury, the brand selected Los Angeles because it has become Still Here’s strongest market outside New York. The new LA shop was designed by Husband Wife, the New York studio behind the brand’s Williamsburg location. The interior continues the brand’s established aesthetic, incorporating its denim-inspired grid, vintage furniture, and combinations of metal and wood.

 

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What the LA Store Offers

According to the Worthbury report, the Melrose location offers the brand’s core denim. These includes the Cool Jean, Sport Jean, and 11 Jean. It also offers a line of basic T-shirts and sweatshirts.

The store also has a Vintage Room, featuring vintage clothing, sterling accessories, and eyewear. It has rotating vintage merchandise curated with local LA vintage dealers.

The store also has a distinctly LA-oriented element. Starting with the Spring 2027 collection, the Melrose store is expected to carry colorways exclusive to Los Angeles.

Still Here’s new West Hollywood store marks an important step in the brand’s expansion beyond New York. With its denim, everyday clothing, vintage offerings, and upcoming Los Angeles-exclusive styles, the new location brings the brand’s collections to a new market on Melrose Avenue.

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Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
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