A New Restaurant Has Arrived in SoHo With a Menu Full of American Classics

Good Company has opened its doors in SoHo, bringing seasonal American food and creative cocktails.

Written By Riya Singh
Grilled Mortadella served at Good Company (Image credit: Jess Bozzello)

Good Company has opened its doors in New York City. The new restaurant brings seasonal American food and creative cocktails to the area. It is designed for after-work drinks, date nights, and late-night dinners.

Good Company Opens in New York City’s SoHo

Good Company offers a two-level space.
The upstairs space at Good Company (Image Credit: Jess Bozzello)

Good Company opened at 343 W. Broadway in SoHo on October 8. The new restaurant and cocktail bar come from the team behind Yesterday’s. The restaurant occupies a two-level space designed by Yakka Studio, with natural materials, layered textures, and greenery.

Executive Chef Robert Sieber will lead the kitchen. His experience includes working at DB Bistro Moderne under Daniel Boulud and the two-Michelin-starred Jungsik in New York and Seoul. He has also held culinary leadership roles at The Surf Lodge and The Snow Lodge. At Good Company, he will focus on seasonal ingredients and familiar dishes with a creative touch.

Jesse Rosen and Mike Kanevsky of Out of Office Hospitality are behind the restaurant. The team is also behind neighborhood spots such as Yesterday’s and Waiting on a Friend. Fox and Greenfield curated the restaurant’s cocktail menu.

Yakka Studio designed the space, which includes natural materials, layered textures, and greenery. These create a warm atmosphere inside the restaurant. The space also features artwork by Sadie Mae Stuart.

Food and Drink Highlights

Good Company’s menu offers American comfort food made with quality ingredients. Guests can choose from shareable starters. Options include fried olives stuffed with Italian sausage, spicy feta dip with toasted pita, Wagyu French dip sliders, grilled mortadella skewers with hot honey, and jumbo shrimp cocktail with kimchi sauce.

Main dishes include the Good Burger, Chicken Schnitty with Parmigiano Reggiano and Green Goddess dressing, and a crispy fish sandwich served on a potato roll. The menu also features sides such as green beans and crispy fries, along with a build-your-own banana split for dessert.

The cocktail menu combines classic drinks with creative variations. Curated by Jarrod Fox and Jon Greenfield, the selection includes the Matchapeno, made with jalapeño-infused tequila, lime juice, and matcha; the Purple Negroni, featuring gin, white vermouth, yuzu, and grapefruit bitters; and Smoke & Petals, made with hibiscus-infused mezcal, lemon juice, and rosemary syrup.

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Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
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