K Brew is targeting a December 2026 opening for its new coffee shop at 10837 Hardin Valley Road, Knoxville, marking the company’s eighth location. Co-owner Pierce LaMacchia confirmed the anticipated timeline during a conversation with WhatNow Nashville on November 10, noting that construction work is still dependent on contractors before the doors can open.
The new shop is being developed in a standalone building next to Rock N’ Roll Sushi, according to the company’s official Hardin Valley location page.
The purpose-built space will feature a drive-thru, patio seating and the brand’s signature hammock seating. Customers can also expect indoor seating, bar tops, high-speed Wi-Fi and the full K Brew food menu, including its handmade New York-style bagels prepared fresh daily. The company says the new location is being designed around the needs of Hardin Valley residents and the area’s growing population.
For LaMacchia, however, expansion is about more than adding another coffee shop. He said the company’s approach to hospitality and its relationship with customers remain central to its continued growth.
“I think it’s very simply our focus on our guests, what they want, and acting on them,” he told WhatNow Nashville. “We do have really fantastic coffee and bagels, but at the end of the day, no one’s going to keep coming back if they feel like it’s a cold experience.”
He also described K Brew’s stores as community gathering places rather than simply somewhere to purchase coffee. “We’re really trying to come in and serve the community and be that place for people to meet up and, you know, families to grow and business relationships to grow,” he said.
Founded by brothers Pierce and Michael LaMacchia, K Brew began in 2013 with its first coffee shop in Historic North Knoxville. The business has since developed into a locally established coffee operation, combining specialty coffee, in-house roasting and handmade bagels. Its official website highlights its freshly roasted coffee, organic milk from a local dairy farm, organic syrups and house-made cream cheese spreads.
Looking beyond Hardin Valley, LaMacchia confirmed that additional growth is on the company’s agenda for 2027. Although the number of new locations has not been finalized, he said the team has identified several exciting areas around Knoxville and Knox County that it is considering.
With its eighth location approaching, K Brew’s Hardin Valley opening represents another step in the brothers’ expansion of a homegrown Knoxville coffee brand, with community connections remaining a defining part of the business.
